‘We’re Just Getting Started’: Danielle Lee on Metro Bank’s impact on Women’s Cricket
Danielle Lee, Brand and Marketing Director at Metro Bank, reflects on the first year as Champion Partner of Women and Girls Cricket.
Search results for “cricket”
BYJU’S faces insolvency proceedings by Cricket India for unpaid sponsorship fees
What lessons can we learn from BYJU’S global sponsorship journey from World Cup partners to financial collapse?
Crafting a Winning Partnership: Research-Driven Synergy between Laithwaites Wines and England Cricket
In the world of sports sponsorships, the key to success lies in a profound understanding of your audience. Laithwaites Wine has perfected this art through its partnership with the England and Wales Cricket Board (ECB). In a recent episode of the Sponsor Podcast, Matt Knight, Marketing Director of Laithwaites Wine, unveiled the insights that underpin this collaboration,...
CEO of Shepherd Neame, Jonathan Neame, on what cricket, Kent, and community mean to their sponsorship
We spoke with CEO of Shepherd Neame since 2003, Jonathan Neame, about the driving forces behind this long-standing partnership.
The Saudi Tourism Authority’s IPL partnership will raise destination awareness beyond Indian cricket
The Saudi Tourism Authority’s (STA) ground-breaking sponsorship is at the intersection of business, sport, and culture, with a two-sided flow of lucrative benefits.
