Search results for “esports”

How to use AI in sponsorship without losing the plot

How to use AI in sponsorship without losing the plot

Jul 30, 2025 |

In case you hadn’t noticed, Artificial Intelligence is reshaping sponsorship. Technologies like VISUA and Entyx now offer frame-by-frame analysis of broadcasts, identifying logo placement, screen time, clarity, and share of voice with millisecond precision. Sponsorship professionals can finally quantify exposure in a way that links directly to value and justify it with data...
Riot Games opens the door to betting sponsors, but at what cost?

Riot Games opens the door to betting sponsors, but at what cost?

Jul 1, 2025

Riot Games’ latest policy shift has opened the gates to betting sponsors in Tier 1 League of Legends and Valorant across the Americas and EMEA. It’s a decision wrapped in assurances of integrity and responsibility, one that the developer describes as a long-term play for ecosystem sustainability. With this move, teams will be able to form new commercial partnerships while...
San Antonio Spurs and Ledger are redefining crypto sponsorships

San Antonio Spurs and Ledger are redefining crypto sponsorships

Jun 25, 2025 |

In a multi-year partnership announced this week, Ledger, the French digital asset security firm, will become the San Antonio Spurs’ official jersey patch sponsor for the 2025 NBA season. This is about more than exposure; it’s a statement about what the future of crypto sponsorships can look like: grounded in community outreach, financial literacy, and empowerment. While...
How sponsorship in extreme sports can drive culture-defining partnerships

How sponsorship in extreme sports can drive culture-defining partnerships

Jun 10, 2025 |

For brands bold enough to enter the arena of sponsoring extreme sports, the rewards of deep engagement, cultural relevance, and unforgettable storytelling can be extraordinary. But when athletes test human limits, sometimes with a brand’s logo just feet away, accidents become an inherent part of the thrill. That makes alignment and intentionality paramount. In the right...
Padel: The sponsorship goldmine you might be overlooking

Padel: The sponsorship goldmine you might be overlooking

Mar 19, 2025 |

Padel is exploding. With over 25 million players worldwide and the number of courts growing at an astonishing 181% annually, this isn’t just another niche sport—it’s a movement. In Spain alone, 5 million people play padel regularly, making it the country’s second-most popular sport after football. Across Europe, clubs are struggling to keep up with demand, in the Middle East,...
Data driven sposnsorship