AMEX’s sponsorship of Fortnite’s ‘Race To Wimbledon’ is a lesson in authentic video game engagement
We take a look at how brands can leverage their sponsorship through the virtual world to build authentic engagement amongst a hard-to-reach audience.
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Sustainability voted the top priority amongst sponsors
An annual survey published by the European Sponsorship Association (ESA) has reported sustainability and ESG as the top trend among its members.
Formula 1 crypto sponsors crash out with £830 million in unpaid bills
Crypto firms have been artificially inflating the perceived value of sponsorship by agreeing record-breaking deals they can not afford
