The Sponsor – Brand Briefings

Throughout the year, The Sponsor hosts debates for brand marketing leaders to discuss best practices in the planning, activation, and measurement of sponsorship.

Register your email below if you would like to attend. 

Please note: Brand Briefings are for subscribers only. Subscriber today and join our next available session.

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Credit Suisse brand ambassador Roger Federer at a press conference
calendar icon27th November  – 09:00 GMT
90 minutes

Demonstrating Returns from Global Sponsorship Portfolios

St James’s Club, Mayfair, London

A focused discussion on how leading brands demonstrate returns across diverse sponsorship portfolios. We’ll explore how to compare different partnerships using consistent measures, link those measures to business performance, and present results that resonate at board level.

Register your interest

consulting
calendar icon26th February – 08:30 GMT

Activation and Impact

St James’s Club, Mayfair

A practical session exploring how brands can keep campaigns fresh, deepen audience engagement, and activate partnerships with authenticity. We’ll discuss how to design activation plans that resonate culturally, avoid repetitive playbooks, and translate creative ideas into tangible business impact.

Register your interest

Qatar Airways is the official F1 airline partner
calendar icon19th March 2026  – 08:300 GST
26th February – 08:30 GMT

MENA Sponsorship Outlook and Opportunities

The Hilton, Dubai

A strategic session examining the rapidly expanding sponsorship landscape across the MENA region. We’ll explore sector growth, government-led investment, and the types of partnerships brands are prioritising, helping you understand where the strongest opportunities lie and how to position your organisation to win them.

Register your interest