Super Bowl sponsorship: How smart brands capture the cultural moment
Sponsors invest heavily on game day, however, Super Bowl sponsorship shows the greatest value for brands comes after the event.
Sports
Africa’s mobile-first generation: Sponsorship challenges and opportunities for brands
In this article Rebecca Eliot of ProTouch Africa, a strategic advisory and digital solutions FanTech business, guides us through the sponsorship landscape in Africa examining the trends, growth areas and and opportunities for brands.
"For decades, sports sponsorship in Africa has been measured primarily by visibility—logos on jerseys, in stadiums, and on broadcasts....
The real reason Louis Vuitton is sponsoring F1
Uncovering the driving force behind Louis Vuitton’s F1 sponsorship: A lesson in luxury branding.
Lisa Parfitt on Ilona Maher and why brands should back women’s rugby
Lisa Parfitt shares her insights on the arrival of Ilona Maher and its potential impact on brand sponsorships in women’s rugby.
Why you don’t need big budgets to benefit from sponsorship
Examining how brands can leverage the power of their owned and earned media channels to reap the rewards of well-aligned sponsorship.
