Sports

What happened to Manchester United’s training kit sponsor and why?

What happened to Manchester United’s training kit sponsor and why?

Jul 3, 2025 |

Manchester United have this week unveiled their new training kit for the 2025/26 season, but one thing is notably missing: a sponsor. This absence is more than a cosmetic issue. It signals a growing unease among commercial partners about the club’s long-term value. Key sponsorship exits United’s £24 million-a-year deal with blockchain firm Tezos expired at the end...
Riot Games opens the door to betting sponsors, but at what cost?

Riot Games opens the door to betting sponsors, but at what cost?

Jul 1, 2025

Riot Games’ latest policy shift has opened the gates to betting sponsors in Tier 1 League of Legends and Valorant across the Americas and EMEA. It’s a decision wrapped in assurances of integrity and responsibility, one that the developer describes as a long-term play for ecosystem sustainability. With this move, teams will be able to form new commercial partnerships while...
San Antonio Spurs and Ledger are redefining crypto sponsorships

San Antonio Spurs and Ledger are redefining crypto sponsorships

Jun 25, 2025 |

In a multi-year partnership announced this week, Ledger, the French digital asset security firm, will become the San Antonio Spurs’ official jersey patch sponsor for the 2025 NBA season. This is about more than exposure; it’s a statement about what the future of crypto sponsorships can look like: grounded in community outreach, financial literacy, and empowerment. While...
Data driven sposnsorship