The Sponsor – Brand Briefings

Throughout the year, The Sponsor hosts debates for brand marketing leaders to discuss best practices in the planning, activation, and measurement of sponsorship.

Register your email below if you would like to attend. 

Please note: Brand Briefings are for subscribers only. Subscriber today and join our next available session.

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consulting
calendar icon27th June 2025  – 09:30 am GMT

Fair Market Sponsorship Valuation

Virtual

Join The Sponsor and a group of marketing leaders as we discuss why fair market sponsorship offers the most well rounded and reliable assessment of a sponsorship opportunity and learn how to apply the valuation to existing partnerships.

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Qatar Airways is the official F1 airline partner
calendar icon5th September 2025  – 09:00 GMT

Managing Global Campaigns

Virtual

Uncover the essentials of managing global sponsorship campaigns. Explore strategies for responsive communications, long-term planning, and understanding diverse audiences. Learn to create globally resonant content and discover holistic measurement approaches for comprehensive campaign assessment.

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Credit Suisse brand ambassador Roger Federer at a press conference
calendar icon26/11/2025  – 09:30 UAE ST

Ambassador and Influencer Marketing

Hybrid – Hilton Dubai Al Habtoor City

Discover how to identify, engage and build a long lasting partnership with an ambassador or influencer. Understand effective pricing and legal clauses to consider.

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