Upcoming Events

Throughout the year, The Sponsor hosts roundtables and workshops for sponsors to come together with their peers, share knowledge, network and learn from each other’s experiences. 

Register below for one of our upcoming sessions.

Register
Credit Suisse brand ambassador Roger Federer at a press conference
 
calendar icon15th October, 08:30 – 13:30

London: Aligning Purpose and Performance

Asia House, New Cavendish Street

A focused discussion on how leading brands align purpose-led sponsorships with commercial objectives. We’ll explore how to create partnerships that deliver meaningful benefits for communities and society while engaging audiences, strengthening brands and driving measurable business impact.

Register your interest

consulting
calendar icon12th November, 08:30 – 11:30 (CET)

London: Valuation and Pricing 

Asia House, New Cavendish Street

A look inside The Sponsor’s Fair Market Value methodology and the factors that determine sponsorship value. We’ll explore how assets are valued, why market prices often differ from media valuations, and how brands and rights holders can approach pricing with greater confidence.

Register your interest

Qatar Airways is the official F1 airline partner
calendar icon19th November, 09:30 – 16:30

Sponsorship Masters: Toronto

tbc

A practical working day for senior sponsorship professionals designed to turn sponsorship investment into real impact. Limited to around 50 attendees, the event combines practical workshops, peer-to-peer roundtables and one-to-one expert advisory sessions, all focused on your specific objectives and challenges.

Secure Your Place