Stadium Sponsorship Mastery
Sofitel New York
Explore the benefits of stadium sponsorship over traditional methods. Learn how to implement stadium naming rights, respect history, set effective prices, and leverage opportunities.
Hybrid – Sofitel St James, London
Discover the nuances of engaging high-net-worth individuals and understand the distinctive characteristics that define high-net-worth sponsorship success. Learn from relevant case studies covering concentrated audience demographics as well as techniques to target HNWs within mainstream events.
Ambassador and Influencer Marketing
Dive into selecting the right brand ambassador or influencer. Understand effective pricing and unravel the secrets behind building enduring partnerships that resonate with your audience.
Decoding Media Value Equivalency
Hybrid – Dubai
Explore the effectiveness and limitations of media value equivalency as a measurement tool. Learn how AI enhances logo recognition, understand audience viewing behaviour , and improve brand exposure techniques.
Uncover the essentials of managing global sponsorship campaigns. Explore strategies for responsive communications, long-term planning, and understanding diverse audiences. Learn to create globally resonant content and discover holistic measurement approaches for comprehensive campaign assessment.
Fair Market Value
Hybrid – London
Delve into the calculation of fair market value, gaining insights into its implications for sponsorship. Understand what fair-market-value reveals about sponsorship value and leverage this knowledge for strategic decision-making.