25th June 2024 – 14:30 GMTEngaging High-Net-Worth-Audiences
Sofitel St James, London
Discover the nuances of engaging high-net-worth individuals and understand the distinctive characteristics that define high-net-worth sponsorship success. Learn from relevant case studies covering concentrated audience demographics as well as techniques to target HNWs within mainstream events.
27th June – 09:30 GMTPremier League Partnerships
Sofitel, London
Following publication of The Sponsor’s fair market sponsorship valuation of every Premier League Club we delve into best practice in football sponsorship examining the opportunities and engagement strategies.
27th August 2024 – 09:30 GMTPurpose Driven Partnerships
Virtual
Authenticity is the key to engagement. In this session we discuss how to effectively demonstrate and communicate core values through a strategically well-aligned partnership.
24/09/2024 – 09:30 GMTDemonstrating Sponsorship Impact on the Top Line
Virtual
In this session, we examine the inherent strengths and weaknesses of the three sponsorship measurement approaches: media value equivalency, market comparison and income approach.
29th October 2024 – 13:30 GMTManaging Global Campaigns
Virtual
Uncover the essentials of managing global sponsorship campaigns. Explore strategies for responsive communications, long-term planning, and understanding diverse audiences. Learn to create globally resonant content and discover holistic measurement approaches for comprehensive campaign assessment.
26/11/2024 – 09:30 UAE STAmbassador and Influencer Marketing
Hybrid – Hilton Dubai Al Habtoor City
Discover how to identify, engage and build a long lasting partnership with an ambassador or influencer. Understand effective pricing and legal clauses to consider.