Undersell or walk away? What Chelsea and Welsh Rugby reveal about pricing power in sponsorship
The challenge of selling sponsorship in the current market is well understood. Budgets are under pressure, approvals take longer, and brands are...
Measurement
The latest thinking and expert opinion covering holistic sponsorship measurement, evaluation and tracking.
Undersell or walk away? What Chelsea and Welsh Rugby reveal about pricing power in sponsorship
The challenge of selling sponsorship in the current market is well understood. Budgets are under pressure, approvals take longer, and...
Revealed: European stadium naming rights, fair market sponsorship values 2026
The Sponsor has today published the fair market sponsorship value of every major European stadium. Covering 75 stadiums, it represents...
US stadium naming rights and the pricing mistake European clubs keep making
US and European stadium naming rights are often compared using the same pricing logic. That comparison is understandable, but it is also...
Why IBM’s Wimbledon renewal is the sponsorship all brands should envy
IBM and Wimbledon have just extended their partnership for another multi-year term, taking one of sport’s most...
Behind closed doors: What sponsors really think about measurement
On 27th November, The Sponsor hosted a Leaders Roundtable debate at the St James’s Club in Mayfair, where senior brand and marketing...
Arsenal’s sleeve sponsorship asset set to reach £20m as Visit Rwanda deal ends
Arsenal's sleeve sponsorship agreement with the Rwanda Development Board will end at the close of the 2025 to 26 season. The decision...
