The latest thinking and expert opinion covering holistic sponsorship measurement, evaluation and tracking.
Learn how MVE fails to capture the intangible yet invaluable shifts in consumer behaviour that drive revenue growth and explore alternatives.
Cognizant reducing its sponsorship of Aston Martin F1 team shows that strategic exits can be just as powerful as grand entrances
An annual survey published by the European Sponsorship Association (ESA) has reported sustainability and ESG as the top trend among its members.
Crypto firms have been artificially inflating the perceived value of sponsorship by agreeing record-breaking deals they can not afford
For World Cup sponsors the tournament is a morality minefield but some are more exposed than others; here’s why.
