Measurement

The latest thinking and expert opinion covering holistic sponsorship measurement, evaluation and tracking.

Tottenham and Chelsea suffer major sponsorship value declines as the Premier League market takes shape in the post-gambling era

How do you know your sponsorship is working? It’s a question that sits at the heart of every sponsorship strategy, yet one that remains...

Kia's Marketing Director shares how and why the brand has chosen to build a long term partnership in cricket rather than chase new audiences

Tottenham and Chelsea suffer major sponsorship value declines as the Premier League market takes shape in the post-gambling era

How do you know your sponsorship is working? It’s a question that sits at the heart of every sponsorship strategy, yet one that remains...

Kia’s Marketing Director shares how and why the brand has chosen to build a long term partnership in cricket rather than chase new audiences

Sponsors have accepted partnerships need to be supported by significant investment in activation yet for most, measurement remains an afterthought.

The Premier League’s gambling debate is no longer confined to front-of-shirt branding. Clubs had already been preparing for the voluntary...

The challenge of selling sponsorship in the current market is well understood. Budgets are under pressure, approvals take longer, and...

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