Premier League gambling ban to cut average sponsorship value by 38%
The upcoming Premier League gambling ban in the 2026/27 season is set to cause major financial disruption, according to research published this week...
Measurement
The latest thinking and expert opinion covering holistic sponsorship measurement, evaluation and tracking.
Premier League gambling ban to cut average sponsorship value by 38%
The upcoming Premier League gambling ban in the 2026/27 season is set to cause major financial disruption, according to research published...
Revealed: Premier League Fair Market Sponsorship Values 2025
The Sponsor has once again published its annual Premier League fair market sponsorship values research covering all 20 clubs'...
Revealed: Premier League sleeve sponsorship values as gambling set to boost market by 40%
Sleeve sponsorship has quietly transformed from an experimental bolt-on into one of the Premier League’s most commercially powerful...
Premier League fair market sponsorship values: Full table and year-on-year results
Following the release of the top 10 Premier League fair market sponsorship values, The Sponsor can now reveal the full ranking from...
Honda and Team Liquid: A cautionary tale of risk and reputation in esports
This week, Honda ended its six-year sponsorship of Team Liquid after an...
Beyond impressions: Measuring sponsorship ROI in real sales
Sponsorship ROI. It’s the one thing that matters most to a CFO and the one thing the sponsorship industry has struggled to prove for...
