Stuart Wareman on what sponsors wish rights holders understood
There has long been a disconnect between the people selling sponsorship and the brands buying it. For Stuart Wareman, who has spent much of his...
Planning
Topics covering how to select the right partner and plan high-impact sponsorship campaigns.
Stuart Wareman on what sponsors wish rights holders understood
There has long been a disconnect between the people selling sponsorship and the brands buying it. For Stuart Wareman, who has spent much...
Purpose that performs — and the mistake sponsors keep making
Think Beyond’s Oliver Meade shares how to turn purpose into profit and avoid the big mistake that so many sponsors make.
EXCLUSIVE: Temporal’s CMO on why Premier League sponsorship beat traditional marketing
Temporal’s Chief Marketing Officer, Clair Byrd, shares how the AI tech company assessed marketing options before deciding on sponsorship of Crystal Palace
Duracell’s Global CMO on why perception matters more than visibility
When shoppers stand in the battery aisle deciding between Duracell and a cheaper supermarket own-brand alternative, awareness is rarely...
Cultural moments to commercial outcomes: The strategy behind BT’s EURO 2028 sponsorship
The media landscape is fragmented. Audiences are dispersed across streaming platforms, social media channels, creators, and second...
JM Finn and Surrey: Proof that sponsorship value compounds
Long-term value beats new audiences. There is always a pull in sponsorship towards the new: new audiences, new platforms, new sports. More...
