Premier League gambling ban to cut average sponsorship value by 38%
The upcoming Premier League gambling ban in the 2026/27 season is set to cause major financial disruption, according to research published this week...
Planning
Topics covering how to select the right partner and plan high-impact sponsorship campaigns.
Premier League gambling ban to cut average sponsorship value by 38%
The upcoming Premier League gambling ban in the 2026/27 season is set to cause major financial disruption, according to research published...
Everton’s Hill Dickinson Stadium Deal: Global reach, local impact
When Everton Football Club confirmed that its new home at Bramley-Moore...
Richard Scheer on Verizon’s soccer sponsorship strategy and the 2026 FIFA World Cup
Verizon’s soccer sponsorship is helping the brand connect with a new generation of fans in a pinnacle period of growth for soccer in the US
How AO’s data-led approach is guiding the future of its sponsorship strategy
Behind the scenes of AO’s sponsorship decision making process leveraging data and scorecards to make smart decisions.
Padel: The sponsorship goldmine you might be overlooking
Padel is exploding. With over 25 million players worldwide and the number of courts growing at an astonishing 181% annually, this isn’t...
EXCLUSIVE: Atlassian CMO Zeynep Ozdemir on securing Williams F1 sponsorship in record time
Atlassian’s CMO, Zeynep Ozdemir, reveals how the company secured and executed its Williams F1 sponsorship in record time.
