Lewis Hamilton: The latest name to join CFI’s expanding sponsorship portfolio
CFI Financial Group continues to expand sponsorship strategy with high-profile partnership deal with Lewis Hamilton.
BYJU’S faces insolvency proceedings by Cricket India for unpaid sponsorship fees
What lessons can we learn from BYJU’S global sponsorship journey from World Cup partners to financial collapse?
What makes a perfect sponsorship partner?
What are the characteristics of a perfect sponsorship and what factors do brands most commonly prioritise when evaluating new opportunities
Engaging High-Net-Worth Audiences Through Sponsorship: A Delicate Balance of Values and Virtues
Discover the nuances of engaging HNW and UHNW audiences through sponsorship and hear from three brand leaders getting it right.
B2B Sponsorship Success: Harnessing Brand Ambassadors
How can B2B brands optimise their sponsorship by leveraging brand ambassadors and influencers in their campaigns
From chaos to cohesion: Strategies to mend fragmented sponsorship and strengthen your brand identity
Assessing the dangers of bloated and fragmented sponsorships and what to do about it to strengthen your brand identity.