Revealed: Premier League Fair Market Sponsorship Values 2025

The Sponsor has once again published its annual Premier League fair market sponsorship values research covering all 20 clubs' front-of-shirt and sleeve sponsorship assets. The results show that some clubs and sponsors are getting a great deal while others are overpaying.

Fair market value in sponsorship refers to the income a team or event can reasonably expect to receive for its sponsorship on the open market without any existing associated party connections. Premier League fair market value (FMV) and Associated Party Transactions (APT) rules are in place to maintain the league’s competitiveness by preventing clubs from inflating sponsorship deals with companies associated with their owners.