Future Thinking

New ideas, innovations and technology to make your campaigns more impactful and increase the return on your investment.

Sponsorship outlook 2026: The trends and market forces shaping the year ahead

Regulation, shifting fan behaviour, challenger formats and new market entrants. 2026 is shaping up to be a year of opportunity for brands and rights...

Can a sponsorship marketplace finally work? How these two entrepreneurs are using audience data and AI to change the game

Planning

Two young entrepreneurs believe their audience-driven data approach might finally provide the clarity needed to build a working sponsorship...

Coca-Cola’s Elodie Peribere on the changing behaviour of fans and how brands must adapt

Activation

Coca-Cola’s Elodie Peribere on adapting to a new era of football fandom and meeting fans where they are.

Sponsorship outlook 2026: The trends and market forces shaping the year ahead

Planning

Regulation, shifting fan behaviour, challenger formats and new market entrants. 2026 is shaping up to be a year of opportunity for brands...

Can a sponsorship marketplace finally work? How these two entrepreneurs are using audience data and AI to change the game

Planning

Two young entrepreneurs believe their audience-driven data approach might finally provide the clarity needed to build a working sponsorship marketplace.