Padel: The sponsorship goldmine you might be overlooking
Padel is exploding. With over 25 million players worldwide and the number of courts growing at an astonishing 181% annually, this isn’t just another...
Future Thinking
New ideas, innovations and technology to make your campaigns more impactful and increase the return on your investment.
Padel: The sponsorship goldmine you might be overlooking
Padel is exploding. With over 25 million players worldwide and the number of courts growing at an astonishing 181% annually, this isn’t...
Africa’s mobile-first generation: Sponsorship challenges and opportunities for brands
In this article Rebecca Eliot of ProTouch Africa, a strategic advisory and digital solutions FanTech business, guides us through the...
Rory Natkiel on harnessing the power of female fans
Rory Natkiel, Head of Strategy at Sid Lee London, shares exclusive insights into the agency’s Fame Gape report and female fans.
7 ways sponsorship builds brand loyalty
Sponsorship strengthens customer loyalty by fostering personal connections, showcasing brand values, and creating unique experiences.
Robin Clarke appointed Global CEO of M&C Saatchi’s Passions & PR Specialism
Robin Clarke has been named the new Global CEO of M&C Saatchi Sport and Entertainment. Clarke will report to the group’s Global CEO,...
McLaren’s digital on-car advertising facilitates unprecedented possibilities for Formula 1 sponsorship
Following their first official outing at the Bahrain GP, digital advertising panels from Seamless Digital will feature on McLaren cars in practice, qualifying, and all 23 of this year’s races.
