Why are snack brands doubling down on sports sponsorship? By any measure, the relationship between sport and snack brands is long-standing, deeply integrated, and, despite scrutiny, evolving. A new BMJ...
Riot Games opens the door to betting sponsors, but at what cost? Riot Games’ latest policy shift has opened the gates to betting sponsors in Tier 1 League of Legends and Valorant across the Americas and EMEA....
Climbing sponsorships could be the next big move for your brand Activation What happens when a subculture sport becomes an Olympic discipline, a $3.5 billion industry, and a Gen Z lifestyle touchpoint all at the same...
Why are snack brands doubling down on sports sponsorship? By any measure, the relationship between sport and snack brands is long-standing, deeply integrated, and, despite scrutiny, evolving. A...
Riot Games opens the door to betting sponsors, but at what cost? Riot Games’ latest policy shift has opened the gates to betting sponsors in Tier 1 League of Legends and Valorant across the Americas...
Climbing sponsorships could be the next big move for your brand Activation What happens when a subculture sport becomes an Olympic discipline, a $3.5 billion industry, and a Gen Z lifestyle touchpoint all at the...
Is the IPL the world’s most underrated sponsorship opportunity? Activation Opinion: Vipul Londhe, Luscid. "The IPL isn’t just cricket — it’s culture. Now 18 seasons in, India’s biggest sporting event has gone...
Padel: The sponsorship goldmine you might be overlooking Planning Padel is exploding. With over 25 million players worldwide and the number of courts growing at an astonishing 181% annually, this isn’t...
Africa’s mobile-first generation: Sponsorship challenges and opportunities for brands Activation In this article Rebecca Eliot of ProTouch Africa, a strategic advisory and digital solutions FanTech business, guides us through the...