Paris 2024 Olympics: The greatest sponsorship opportunity on the planet?
Discover why the Paris 2024 Olympics are considered the ultimate sponsorship opportunity, with insights from industry leaders
Why Cazoo’s big sponsorship bet failed and the lessons we can learn
Uncover the high-stakes gamble that led Cazoo to financial ruin and the lessons every brand must learn to impact consumer behaviour.
Decoding stadium sponsorship success: Four essential criteria for brands
How to navigate fan sentiment and harness stadium sponsorship to boost brand visibility and forge enduring community connections.
M&C Saatchi Sport & Entertainment celebrates 20 years with new ‘Passion Pulse’ offering and shift to ‘Fancom’ model
Image: M&C Saatchi Sport & Entertainment's new strategic collective, Passion Pulse
M&C Saatchi Sport & Entertainment...
Actions speak louder than words: How Barclays, DHL, and Amex embrace sponsorship as a force for good
Discover how brands like use sponsorships to drive positive impact, authenticity, and long-term benefits beyond partnerships.
Bud Light’s branding rollercoaster: A Lesson in brand perception and sponsorship strategy
Bud Light, America’s once best-selling beer, has learned a crucial lessons about sponsorship strategy and brand perception.
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