Activation

Best-in-class case studies and examples of brands that have successfully leveraged and activated sponsorship campaigns

In the increasingly crowded world of football sponsorship, Preston North End have just served up something quite unexpected. This week, the...

In a multi-year partnership announced this week, Ledger, the French digital asset security firm, will become the San Antonio Spurs’ official...

What happens when a subculture sport becomes an Olympic discipline, a $3.5 billion industry, and a Gen Z lifestyle touchpoint all at the same...

In the increasingly crowded world of football sponsorship, Preston North End have just served up something quite unexpected. This week,...

In a multi-year partnership announced this week, Ledger, the French digital asset security firm, will become the San Antonio Spurs’...

What happens when a subculture sport becomes an Olympic discipline, a $3.5 billion industry, and a Gen Z lifestyle touchpoint all at the...

When Kaspersky launched its partnership with Scuderia Ferrari in 2010, it wasn’t simply about brand exposure on some of the world’s...

For brands bold enough to enter the arena of sponsoring extreme sports, the rewards of deep engagement, cultural relevance, and...

In sponsorship, one golden promise makes the big money flow: exclusivity. The idea that your brand gets to own a space, be the one and...

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