Super Bowl sponsorship: How smart brands capture the cultural moment
Sponsors invest heavily on game day, however, Super Bowl sponsorship shows the greatest value for brands comes after the event.
Africa’s mobile-first generation: Sponsorship challenges and opportunities for brands
In this article Rebecca Eliot of ProTouch Africa, a strategic advisory and digital solutions FanTech business, guides us through the...
The state of cycling sponsorship: Challenges and opportunities
A deep dive into the current cycling sponsorship landscape considering how and why sponsors can leverage the sport.
How sponsorship is helping Infosys win the AI race
Tech brands like Infosys are turning to sponsorship as they seek to deliver their brand propositions rapidly and at scale.
MSQ Sport + Entertainment builds momentum with key hire and exciting new projects
MSQ Sport + Entertainment start to build their new team with key hire from Sky Creative to lead the agency’s strategy.
‘We’re Just Getting Started’: Danielle Lee on Metro Bank’s impact on Women’s Cricket
Danielle Lee, Brand and Marketing Director at Metro Bank, reflects on the first year as Champion Partner of Women and Girls Cricket.
