Steering through complexity: a global sponsorship strategy for Formula One
When Kaspersky launched its partnership with Scuderia Ferrari in 2010, it wasn’t simply about brand exposure on some of the world’s fastest...
Activation
Best-in-class case studies and examples of brands that have successfully leveraged and activated sponsorship campaigns
Steering through complexity: a global sponsorship strategy for Formula One
When Kaspersky launched its partnership with Scuderia Ferrari in 2010, it wasn’t simply about brand exposure on some of the world’s...
How sponsorship in extreme sports can drive culture-defining partnerships
For brands bold enough to enter the arena of sponsoring extreme sports, the rewards of deep engagement, cultural relevance, and...
Sponsorship exclusivity: Why sharing is not caring
In sponsorship, one golden promise makes the big money flow: exclusivity. The idea that your brand gets to own a space, be the one and...
How PostNL used cycling sponsorship to power employee engagement
Often overlooked, sponsorship can be a powerful tool for employee engagement. Here’s how PostNL made it work.
Why Marathon sponsorship became the cornerstone of TCS’ global brand strategy
When Tata Consultancy Services (TCS) first dipped its toe into marathon sponsorship back in 2008, few could have predicted just how...
Is the IPL the world’s most underrated sponsorship opportunity?
Opinion: Vipul Londhe, Luscid.
"The IPL isn’t just cricket — it’s culture. Now 18 seasons in, India’s biggest sporting event has gone...
