SPORTFIVE’s Tim Stedman on crafting successful brand ambassador partnerships
SPORTFIVE’s Head of Athlete Marketing, Tim Stedman, on how to manage and execute a successful brand ambassador partnership
Arts & Culture
Robin Clarke appointed Global CEO of M&C Saatchi’s Passions & PR Specialism
Robin Clarke has been named the new Global CEO of M&C Saatchi Sport and Entertainment. Clarke will report to the group’s Global CEO, Zaid Al-Qassab, and join the agency’s executive leadership team. He will work alongside Richard Thompson, the division's chair, and oversee the group's activities in Sport & Entertainment and its PR business, Talk. His responsibilities...
What makes a perfect sponsorship partner?
What are the characteristics of a perfect sponsorship and what factors do brands most commonly prioritise when evaluating new opportunities
Engaging High-Net-Worth Audiences Through Sponsorship: A Delicate Balance of Values and Virtues
Discover the nuances of engaging HNW and UHNW audiences through sponsorship and hear from three brand leaders getting it right.
B2B Sponsorship Success: Harnessing Brand Ambassadors
How can B2B brands optimise their sponsorship by leveraging brand ambassadors and influencers in their campaigns
