Super Bowl sponsorship: How smart brands capture the cultural moment
Sponsors invest heavily on game day, however, Super Bowl sponsorship shows the greatest value for brands comes after the event.
Sponsors invest heavily on game day, however, Super Bowl sponsorship shows the greatest value for brands comes after the event.
Examining how brands can leverage the power of their owned and earned media channels to reap the rewards of well-aligned sponsorship.
Should sponsors leave the arts to their fate, or can corporate partners continue to benefit from support of the art world?
SPORTFIVE’s Head of Athlete Marketing, Tim Stedman, on how to manage and execute a successful brand ambassador partnership