Arts & Culture

M&C Saatchi Sport & Entertainment celebrates 20 years with new ‘Passion Pulse’ offering and shift to ‘Fancom’ model

M&C Saatchi Sport & Entertainment celebrates 20 years with new ‘Passion Pulse’ offering and shift to ‘Fancom’ model

Jan 16, 2024 |

Image: M&C Saatchi Sport & Entertainment's new strategic collective, Passion Pulse M&C Saatchi Sport & Entertainment commemorates two decades of creativity by introducing its groundbreaking 'Passion Pulse' offering. As part of this milestone, the agency boldly departs from the traditional fandom model, embracing the forward-thinking 'Fancom' approach to...
The 6 components of successful sponsorship planning: A guide for first-time sponsors

The 6 components of successful sponsorship planning: A guide for first-time sponsors

Oct 3, 2023 |

Sponsorship can be a game-changer for brands seeking to elevate their presence and connect with their target audience in a meaningful way. However, diving into the world of sponsorship requires careful consideration and strategic planning. To ensure your sponsorship venture is fruitful, finding the right partner is essential. Here are six crucial components of successful...
Navigating fossil fuel sponsorship in the arts: A delicate balance

Navigating fossil fuel sponsorship in the arts: A delicate balance

Aug 14, 2023 |

The ongoing debate surrounding the permissibility of brands associated with the fossil fuel industry sponsoring the arts has gained renewed momentum. Notably, a consortium of 50 authors, including prominent figures like Zadie Smith, Ali Smith and Katherine Rundell, recently penned a letter urging the Edinburgh International Book Festival to sever its ties with Baillie Gifford...
Data driven sposnsorship