About

At The Sponsor we champion sponsorship as a force for good.

We believe partnerships work best when they provide a positive return, not just for brands and the events they sponsor, but for the fans, the environment and society at large.

We share top tips and insights from experienced sponsorship leaders to help marketing professionals make their sponsorships authentic, engaging and impactful for the benefit of all stakeholders.

Whether you are considering sponsorship for the first time or responsible for a global portfolio of assets, The Sponsor’s articles, roundtables, expert reports and live events curate the very best industry thinking helping you and your campaigns stand out from the crowd.

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Frequently asked questions

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Can I buy a subscription for my team?

You can buy corporate subscriptions for your entire team. Please email subscriptions@thesponsor.com and a member of our team will reply with further information.

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Can I cancel my subscription?

Yes, you can cancel your subscription at any time before your next renewal date.

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What is meant by unlimited access?

You can read as many articles as you like without reaching a limit. Subscribers get access to all articles on all devices.

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I have forgotten my password; how do I log in?

Below the sign in box you will find a link to reset your password.

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I am unable to access my account.

If for any reason you are unable to access your account, please email our subscriptions team at subscriptions@thesponsor.com.

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Can I recommend a speaker to participate in your events?

We welcome speaker suggestions and participation will be at the discretion of our Editorial team. Please email events@thesponsor.com to suggest an event speaker.

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Can I advertise my business on The Sponsor?

If you would like to advertise with The Sponsor, please email sales@thesponsor.com.

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Who is The Sponsor for?

The Sponsor is an online publication for sponsorship marketing professionals from brands and agencies who are responsible for the planning, activation and measurement of sponsorship campaigns.