Is the IPL the world’s most underrated sponsorship opportunity?

Opinion: Vipul Londhe, Luscid.

"The IPL isn’t just cricket — it’s culture. Now 18 seasons in, India’s biggest sporting event has gone global. What began as a regional phenomenon is evolving into one of the world’s most powerful commercial sports leagues, with growing international viewership and sustained brand interest. Smart marketers are recognising the long-term value, the IPL is no longer just India’s game, it's as a global platform for brand building.