Paris 2024 Olympics: The greatest sponsorship opportunity on the planet?
Discover why the Paris 2024 Olympics are considered the ultimate sponsorship opportunity, with insights from industry leaders
Lewis Hamilton: The latest name to join CFI’s expanding sponsorship portfolio
CFI Financial Group continues to expand sponsorship strategy with high-profile partnership deal with Lewis Hamilton.
BYJU’S faces insolvency proceedings by Cricket India for unpaid sponsorship fees
What lessons can we learn from BYJU’S global sponsorship journey from World Cup partners to financial collapse?
What makes a perfect sponsorship partner?
What are the characteristics of a perfect sponsorship and what factors do brands most commonly prioritise when evaluating new opportunities
Revealed: Premier League Fair Market Sponsorship Valuations 2024
This article contains the fair market valuations of all 20 Premier League clubs. How does your club compare?
Why Cazoo’s big sponsorship bet failed and the lessons we can learn
Uncover the high-stakes gamble that led Cazoo to financial ruin and the lessons every brand must learn to impact consumer behaviour.
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