Stuart Wareman on what sponsors wish rights holders understood
There has long been a disconnect between the people selling sponsorship and the brands buying it. For Stuart Wareman, who has spent much of his...
Insights & Analysis
Evaluating sponsorship campaigns and case studies to highlight the key learnings required to make your campaigns more impactful and increase your ROI.
Stuart Wareman on what sponsors wish rights holders understood
There has long been a disconnect between the people selling sponsorship and the brands buying it. For Stuart Wareman, who has spent much...
The great Canadian sponsorship squeeze
There are few things the Commercial Director of a sports team enjoys more than announcing a new sponsorship. So, when a good friend who...
Revealed: Premier League Fair Market Sponsorship Values 2026
Tottenham and Chelsea suffer major sponsorship value declines as the Premier League market takes shape in the post-gambling era
Cultural moments to commercial outcomes: The strategy behind BT’s EURO 2028 sponsorship
The media landscape is fragmented. Audiences are dispersed across streaming platforms, social media channels, creators, and second...
How Continental Tyres is building brand consideration from the grassroots up
For Continental Tyres, sponsorship is not just about visibility. In a category where consumers rarely think about tyres until they...
Howden’s Rachel Woodward on the power of hospitality in B2B sponsorship
For B2B brands, the ability to foster new relationships while strengthening existing ones is a key driver of growth. Sponsorship, and the...
