Revealed: Premier League Fair Market Sponsorship Values 2026
Tottenham and Chelsea suffer major sponsorship value declines as the Premier League market takes shape in the post-gambling era
Insights & Analysis
Evaluating sponsorship campaigns and case studies to highlight the key learnings required to make your campaigns more impactful and increase your ROI.
Revealed: Premier League Fair Market Sponsorship Values 2026
Tottenham and Chelsea suffer major sponsorship value declines as the Premier League market takes shape in the post-gambling era
Cultural moments to commercial outcomes: The strategy behind BT’s EURO 2028 sponsorship
The media landscape is fragmented. Audiences are dispersed across streaming platforms, social media channels, creators, and second...
How Continental Tyres is building brand consideration from the grassroots up
For Continental Tyres, sponsorship is not just about visibility. In a category where consumers rarely think about tyres until they...
Howden’s Rachel Woodward on the power of hospitality in B2B sponsorship
For B2B brands, the ability to foster new relationships while strengthening existing ones is a key driver of growth. Sponsorship, and the...
Specsavers’ Neil Liddle on why the best sponsorships start with a clear objective
Sponsorship is exciting. Consequently, it is very easy to get drawn in by the idea of your brand being linked to a major sporting moment....
Chaucer Group and Surrey CCC: Why B2B brands are turning to sponsorship
B2B brands have long been present in sponsorship, but their role in the market is becoming more prominent.
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