Global Campaigns

Internal audiences: The ROI booster hiding in plain sight

Internal audiences: The ROI booster hiding in plain sight

Jul 11, 2025

In focusing so intently on external audiences in sponsorship campaigns, it becomes easy to overlook your internal stakeholders: the employees, partners, and franchisees. These are not just approval-givers or brand guardians, but active participants in the partnership. Integrating the internal audience in a sponsorship campaign isn’t a fluffy HR exercise, nor merely a...
Riot Games opens the door to betting sponsors, but at what cost?

Riot Games opens the door to betting sponsors, but at what cost?

Jul 1, 2025

Riot Games’ latest policy shift has opened the gates to betting sponsors in Tier 1 League of Legends and Valorant across the Americas and EMEA. It’s a decision wrapped in assurances of integrity and responsibility, one that the developer describes as a long-term play for ecosystem sustainability. With this move, teams will be able to form new commercial partnerships while...
Climbing sponsorships could be the next big move for your brand

Climbing sponsorships could be the next big move for your brand

Jun 24, 2025 |

What happens when a subculture sport becomes an Olympic discipline, a $3.5 billion industry, and a Gen Z lifestyle touchpoint all at the same time? For climbing, it means a rare window where visibility is rising, audiences are premium, and sponsorship space is being snapped up.  With 50 million active climbers worldwide, surging gym memberships, and a growing IFSC...
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