BYJU’S faces insolvency proceedings by Cricket India for unpaid sponsorship fees

Indian EdTech giant BYJU’S is facing an insolvency application from the Board of Control for Cricket in India (BCCI) for an estimated £15 million in unpaid sponsorship fees. This news highlights a significant fall for the company following its previous high-profile sponsorships, which included a partnership with the FIFA World Cup 2022 and its brand ambassador, Lionel Messi.

Founded in 2011, BYJU’S quickly ascended to prominence in the EdTech sector, leveraging technology to provide personalised learning experiences. Within a decade, the company expanded its reach globally, boasting millions of learners across various countries and a valuation of $22 billion. A significant part of BYJU’S strategy to achieve rapid growth involved high-profile sponsorship deals.