Attention, attitude, action: How DP World measures a global sponsorship portfolio
Discover how the DP World sponsorship portfolio is measured through its Attention, Attitude, Action framework, linking brand impact to business growth.
Sports
Inside Audi F1’s new sponsorship: Exclusive interview with Perk CMO Jada Balster
Audi’s future F1 team has added Perk as its second sponsor, agreeing a multi-year partnership that will see the intelligent travel and spend management platform take a prominent place across the car, team kit and driver helmets once Audi joins the grid.
Perk, formerly TravelPerk, recently rebranded to reflect its evolution from a business travel specialist into an...
EXCLUSIVE: ClearScore CEO Justin Basini on football, financial well-being and the company’s biggest sponsorship to date
ClearScore has re-entered the world of football sponsorship with a major new partnership spanning both the Emirates FA Cup and Adobe Women’s FA Cup, marking the most significant marketing investment in the company’s history.
For a business built on financial empowerment, the move signals more than brand visibility, it’s about using football’s reach to drive real-world...
What Spotify’s Barcelona takeover tells us about budget allocation
Is it better to spread your investment across multiple teams or pour all your resources into one perfectly aligned partner?
Big sponsor or small sponsor? Why smart brands back agencies, not assets
New sponsors often fall into the trap of believing that bigger automatically means better. The instinct is to partner with the most recognisable team or event the budget allows, to buy into scale, prestige, and visibility. But in sponsorship, size does not equal success.
Big-name rights holders deliver reach and enhanced stature, but they rarely produce results without...
