Coca-Cola’s Elodie Peribere on the changing behaviour of fans and how brands must adapt
Coca-Cola’s Elodie Peribere on adapting to a new era of football fandom and meeting fans where they are.
Sports
Attention, attitude, action: How DP World measures a global sponsorship portfolio
Discover how the DP World sponsorship portfolio is measured through its Attention, Attitude, Action framework, linking brand impact to business growth.
Inside Audi F1’s new sponsorship: Exclusive interview with Perk CMO Jada Balster
Audi’s future F1 team has added Perk as its second sponsor, agreeing a multi-year partnership that will see the intelligent travel and spend management platform take a prominent place across the car, team kit and driver helmets once Audi joins the grid.
Perk, formerly TravelPerk, recently rebranded to reflect its evolution from a business travel specialist into an...
EXCLUSIVE: ClearScore CEO Justin Basini on football, financial well-being and the company’s biggest sponsorship to date
ClearScore has re-entered the world of football sponsorship with a major new partnership spanning both the Emirates FA Cup and Adobe Women’s FA Cup, marking the most significant marketing investment in the company’s history.
For a business built on financial empowerment, the move signals more than brand visibility, it’s about using football’s reach to drive real-world...
What Spotify’s Barcelona takeover tells us about budget allocation
Is it better to spread your investment across multiple teams or pour all your resources into one perfectly aligned partner?
