About
Driving sponsorship value with expert insights
The Sponsor provides practical, expert-led guidance to help brands make their partnerships more impactful and deliver stronger returns on investment.
What We Do
Practical guidance for modern sponsors
Through our articles, interviews and reports, we distil real-world lessons from the people who run some of the world’s most influential sponsorships. We focus on what works, what doesn’t, and why giving sponsors actionable insights they can use immediately to plan better campaigns, activate with purpose, and deliver measurable returns.
Independent valuations that bring clarity
Our Fair Market Value methodology cuts through opinion and provides objective clarity on sponsorship pricing. Whether it’s evaluating Premier League shirt deals or assessing stadium naming rights, we help sponsors understand true value so they can invest with confidence and avoid overpaying.
Industry-leading conversations
We host thoughtful events and roundtables that bring together senior brand leaders, creating space for candid discussion under Chatham House Rules. These conversations shape industry thinking, surface emerging trends, and connect the people driving the future of sponsorship.
Contact The Sponsor
- The Sponsor
- The Bridge, 7B Parkshot
- Richmond
- TW9 2RD
For enquiries: info@thesponsor.com
Frequently asked questions
Can I buy a subscription for my team?
You can buy corporate subscriptions for your entire team. Please email subscriptions@thesponsor.com and a member of our team will reply with further information.
Can I cancel my subscription?
Yes, you can cancel your subscription at any time before your next renewal date.
What is meant by unlimited access?
You can read as many articles as you like without reaching a limit. Subscribers get access to all articles on all devices.
I have forgotten my password; how do I log in?
Below the sign in box you will find a link to reset your password.
I am unable to access my account.
If for any reason you are unable to access your account, please email our subscriptions team at subscriptions@thesponsor.com.
Can I recommend a speaker to participate in your events?
We welcome speaker suggestions and participation will be at the discretion of our Editorial team. Please email events@thesponsor.com to suggest an event speaker.
Can I advertise my business on The Sponsor?
If you would like to advertise with The Sponsor, please email sales@thesponsor.com.
Who is The Sponsor for?
The Sponsor is an online publication for sponsorship marketing professionals from brands and agencies who are responsible for the planning, activation and measurement of sponsorship campaigns.
