Author: Sean Connell

Sean Connell is the Editor of The Sponsor, a magazine dedicated to the business of sponsorship. With a background in brand and asset valuation at Brand Finance and experience advising both sponsors and rights holders, Sean brings industry-leading insight into what makes partnerships valuable, measurable, and impactful.

Why Chelsea’s New Sponsorship Deal Raises Fair Market Value Concerns for the Premier League

Aug 10, 2023 | Measurement

The football business world is currently abuzz with news of Chelsea Football Club's purported sponsorship deal with Infinite Athlete, a recently formed company arising from the merger of Tempus Ex Machina and Biocore. The proposed partnership, set to exceed £40 million, has sparked significant interest due to its notable connection to Chelsea's owners, Clearlake Capital and...

Game Changer: Why Manchester United represents the perfect partner for Adidas to promote women’s football

Aug 1, 2023 | Planning

Discover why Adidas broke records to forge an unprecedented partnership with Manchester United, and how this game-changing deal presents a golden opportunity to empower and promote women’s football on a grand scale.

Irene Gowing on growing brand awareness: “Sponsorship is a long-term play”

Jul 26, 2023 | Activation

In this interview, we spoke with Head of Brand, Sponsorship and Consumer PR, at Bord Gáis Energy, Irene Gowing about sponsorship with the GAA.

Contradicting campaigns: Nike’s decision not to sell women’s goalkeeper kits

Jul 24, 2023

In this article, we look at what why Nike’s decision not to sell keeper kits has caused frustration and why it always pays to provide.

Apex Group and SailGP: 3 Key Takeaways From our Conversation with Rosie Guest

Jul 20, 2023 | Activation

Rosie Guest, Chief Marketing and Communications Officer of Apex Group, discusses the partnership with SailGP.

1
…
14
15
16
…
27

Data driven sposnsorship

Forgot your password?