Author: Sean Connell

Sean Connell is the Editor of The Sponsor, a magazine dedicated to the business of sponsorship. With a background in brand and asset valuation at Brand Finance and experience advising both sponsors and rights holders, Sean brings industry-leading insight into what makes partnerships valuable, measurable, and impactful.

Ignore the market research at your peril

Aug 8, 2022 | Measurement

Why is conducting sponsorship market research not just a nice to have but a necessity?

Have you forgotten about memory?

Aug 7, 2022 | Measurement

What are the different forms of memory and why are they crucial to unlocking your sponsorship goals?

Engaging local communities on a national scale

Jul 7, 2022 | Activation

How can a large organisations seeking to engage families effectively deploy a multi-million pound budget into local sponsorship?

Elon Musk and SpaceX agree 10 year naming rights deal to the Moon

Apr 1, 2022 | Activation

In an interstellar first, SpaceX CEO Elon Musk has announced a 10-year naming rights deal with the Moon. The partnership will see Earth’s natural satellite renamed the ‘SpaceX Lunar Station’ until at least 2033. The deal, thought to be the first of its kind, includes custom built LED signage boards placed across the moon displaying the SpaceX logo making it visible from...