Author: Seth Rice

Will DR Congo’s reported €40m deal change football sponsorship?

Will DR Congo’s reported €40m deal change football sponsorship?

Jul 18, 2025 |

The Democratic Republic of the Congo is reportedly close to finalising a €40–46 million sponsorship agreement with FC Barcelona. It’s a move that would place the Central African nation’s “Heart of Africa” tourism branding on the club’s training and warm-up kits for both men’s and women’s teams. What does this kind of deal signal for the world of football sponsorship? ...
Xero x The Lionesses: How grassroots support fuels the game

Xero x The Lionesses: How grassroots support fuels the game

Jul 17, 2025 |

Xero’s partnership with The Lionesses took off around the 2023 FIFA Women’s World Cup, marking their first major campaign in women’s football. At inception, this partnership was about going beyond merely discussing the progress of the women's game, and towards celebrating the athletes and their individual stories through every level of football. As a platform that helps small...
Chelsea’s sponsorship model: Risk, rebuild, reward?

Chelsea’s sponsorship model: Risk, rebuild, reward?

Jul 16, 2025

Chelsea’s Club World Cup win has both delivered silverware and forced potential sponsors to reconsider the club’s commercial valuation. According to The Telegraph, the club is now closing in on a front-of-shirt sponsorship deal worth £60 million a year, a significant increase on offers they turned down just 12 months ago. Let's look at how Chelsea's sponsorship plan...
Data driven sposnsorship