Author: Seth Rice

Climbing sponsorships could be the next big move for your brand

Climbing sponsorships could be the next big move for your brand

Jun 24, 2025 |

What happens when a subculture sport becomes an Olympic discipline, a $3.5 billion industry, and a Gen Z lifestyle touchpoint all at the same time? For climbing, it means a rare window where visibility is rising, audiences are premium, and sponsorship space is being snapped up.  With 50 million active climbers worldwide, surging gym memberships, and a growing IFSC...
The Laver Cup’s sponsorship strategy: Cohesion over collection

The Laver Cup’s sponsorship strategy: Cohesion over collection

Jun 19, 2025

When curating a sponsorship portfolio, thinking only in terms of breadth and brand weight can overpower the clarity of the intended message. The 025 Laver Cup, due to be held in September, presents a compelling example of how to build a portfolio that feels intentional rather than blindly opportunistic. With a mix of long-term partners and carefully selected new...
What Nielsen’s 2025 Global Sports Report means for sponsors

What Nielsen’s 2025 Global Sports Report means for sponsors

Jun 16, 2025

Released last Thursday, Nielsen’s 2025 Global Sports Report outlines the shape of the modern fan and the emerging frontiers of sponsorship strategy. For current or potential sponsors, it’s not just a snapshot of growth, but a roadmap for where brands are finding traction and where value is being redefined. We looked at the four core narratives within the data...
Backing both sides: the opportunities and risks of multi-team sponsorship

Backing both sides: the opportunities and risks of multi-team sponsorship

Jun 12, 2025

What happens when a multi-team sponsorship means backing both teams in a final? Or ten players in the same tournament? For Qatar Airways and XTB, the answer was maximum visibility and a test of how to stay authentic when you're cheering for everyone.  At the 2025 UEFA Champions League Final, Qatar Airways sponsored both Paris Saint-Germain (as a shirt sponsor) and...
Data driven sposnsorship