Social media strategy to supercharge your sponsorship

Social media breathes life into your sponsorships. So why is it so often an afterthought for brands engaging in partnerships? This article highlights six techniques to supercharge your social media sponsorship strategy and get those creative juices flowing.

To make the most of a partnership, sponsors must contribute to the fan’s enjoyment of the event. Fly-on-the-wall documentaries like Amazon Prime’s All or Nothing or Netflix’s Drive to Survive have shown a massive demand for behind-the-scenes content. Sponsors are uniquely positioned to share similar content on their channels.