From chaos to cohesion: Strategies to mend fragmented sponsorship and strengthen your brand identity
Assessing the dangers of bloated and fragmented sponsorships and what to do about it to strengthen your brand identity.
Business
Actions speak louder than words: How Barclays, DHL, and Amex embrace sponsorship as a force for good
Discover how brands like use sponsorships to drive positive impact, authenticity, and long-term benefits beyond partnerships.
Four things to know about investing in Saudi Arabian sports
Here are the four most important things to know about the rapidly growing influence of Saudi Arabia if you are seeking sponsorship from or within the nation.
Vhi’s Corporate Communications Manager, Niamh Walker, on alignment and activation with parkrun Ireland
We spoke with Corporate Communications Manager at Vhi, Niamh Walker, about how this sponsorship has helped both brands achieve and further their aims in supporting people to be their healthiest selves.
TritonLake CEO, Conor Smyth, on how to maximise partnerships within elite sports
We spoke with CEO and Founder Conor Smyth, to hear more about TritonLake’s sponsorship ambitions and his own tips on how to maximise returns when partnering with a national sports team.
