Global Campaigns Archives

Women’s EURO 2025 sponsorship revenue will surge to €32.5m

Jun 27, 2025

The 2025 UEFA European Women’s Championship is on track to generate at least €32.5 million in sponsorship revenue, according to new research from Ampere Analysis. That figure represents a 112% increase on the €15.3 million recorded for the 2022 tournament, marking another significant leap forward for the commercial side of the women’s game. The growth reflects...

Climbing sponsorships could be the next big move for your brand

Jun 24, 2025 | Activation

What happens when a subculture sport becomes an Olympic discipline, a $3.5 billion industry, and a Gen Z lifestyle touchpoint all at the same time? For climbing, it means a rare window where visibility is rising, audiences are premium, and sponsorship space is being snapped up. With 50 million active climbers worldwide, surging gym memberships, and a growing IFSC...

Spurs vs. INEOS: what happens when a sponsor walks away early

Jun 18, 2025

Sponsorship agreements tend to focus on long-term partnerships, so what happens when a sponsor decides to exit early? The INEOS Tottenham sponsorship dispute offers a real-world case study on the risks and realities of early sponsorship withdrawal, and the lessons both sponsors and rights holders can take away. INEOS signed a five-year deal with Spurs in 2022, naming...

Backing both sides: the opportunities and risks of multi-team sponsorship

Jun 12, 2025

What happens when a multi-team sponsorship means backing both teams in a final? Or ten players in the same tournament? For Qatar Airways and XTB, the answer was maximum visibility and a test of how to stay authentic when you're cheering for everyone. At the 2025 UEFA Champions League Final, Qatar Airways sponsored both Paris Saint-Germain (as a shirt sponsor) and...

How sponsorship in extreme sports can drive culture-defining partnerships

Jun 10, 2025 | Activation

For brands bold enough to enter the arena of sponsoring extreme sports, the rewards of deep engagement, cultural relevance, and unforgettable storytelling can be extraordinary. But when athletes test human limits, sometimes with a brand’s logo just feet away, accidents become an inherent part of the thrill. That makes alignment and intentionality paramount. In the right...

Global Campaigns

Women’s EURO 2025 sponsorship revenue will surge to €32.5m

Climbing sponsorships could be the next big move for your brand

Spurs vs. INEOS: what happens when a sponsor walks away early

Backing both sides: the opportunities and risks of multi-team sponsorship

How sponsorship in extreme sports can drive culture-defining partnerships

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