Global Campaigns

Beyond impressions: Measuring sponsorship ROI in real sales

Beyond impressions: Measuring sponsorship ROI in real sales

May 5, 2025 |

Sponsorship ROI. It’s the one thing that matters most to a CFO and the one thing the sponsorship industry has struggled to prove for decades. For decades, return on investment in sponsorship has been defined in terms of visibility. Logo impressions, media equivalency scores, brand recall. All are useful in their own right, but all are limited when used to prove...
Is the IPL the world’s most underrated sponsorship opportunity?

Is the IPL the world’s most underrated sponsorship opportunity?

Apr 22, 2025 |

Opinion: Vipul Londhe, Luscid. "The IPL isn’t just cricket — it’s culture. Now 18 seasons in, India’s biggest sporting event has gone global. What began as a regional phenomenon is evolving into one of the world’s most powerful commercial sports leagues, with growing international viewership and sustained brand interest. Smart marketers are recognising the long-term...
What Emma Raducanu’s Vodafone exit teaches us about sponsorship value

What Emma Raducanu’s Vodafone exit teaches us about sponsorship value

Apr 14, 2025 |

Emma Raducanu’s rise to global stardom was nothing short of meteoric. At 18, she became the first qualifier in history to win a Grand Slam, capturing the US Open and the hearts of millions. Her poise and effortless charisma made her a marketer’s dream and the sponsorship value followed fast. Porsche, Dior, Tiffany & Co., British Airways, Evian, Vodafone. The partnerships...
The Masters: Golf’s most exclusive sponsorship – and why brands still line up

The Masters: Golf’s most exclusive sponsorship – and why brands still line up

Apr 11, 2025 |

Each April, the world’s most prestigious golfers descend on Augusta National Golf Club for The Masters — a tournament steeped in tradition, exclusivity, and immaculate presentation. But beyond the azaleas and green jackets lies one of the most distinctive sponsorship models in sport. Unlike other global sporting events, where brand logos are plastered on every available...
Data driven sposnsorship