Global Campaigns

Amazon’s UEFA deal reminds us where women’s football is headed

Amazon’s UEFA deal reminds us where women’s football is headed

Jul 25, 2025 |

Amazon has extended its partnership with UEFA Women’s Football through 2030, covering the UEFA Women’s Champions League, Women’s EURO 2029, and youth competitions such as the U19 and U17 Championships. The agreement maintains Amazon’s role as official online retail sponsor, following initiatives like the 2023 launch of the Women’s Champions League’s first online store and...
Will DR Congo’s reported €40m deal change football sponsorship?

Will DR Congo’s reported €40m deal change football sponsorship?

Jul 18, 2025 |

The Democratic Republic of the Congo is reportedly close to finalising a €40–46 million sponsorship agreement with FC Barcelona. It’s a move that would place the Central African nation’s “Heart of Africa” tourism branding on the club’s training and warm-up kits for both men’s and women’s teams. What does this kind of deal signal for the world of football sponsorship? ...
Data driven sposnsorship