Contradicting campaigns: Nike’s decision not to sell women’s goalkeeper kits
In this article, we look at what why Nike’s decision not to sell keeper kits has caused frustration and why it always pays to provide.
Global Campaigns
Apex Group and SailGP: 3 Key Takeaways From our Conversation with Rosie Guest
Rosie Guest, Chief Marketing and Communications Officer of Apex Group, discusses the partnership with SailGP.
How alcohol-free beer sponsorships are boosting brand relevance
In this article we take a look at how non-alcoholic beer sponsorship is speaking to audiences without shedding brands’ core principles.
Little fish, big pond: the dangers of overestimating your sponsorship capabilities
In the dynamic world of sports sponsorship, businesses face a critical decision: Should they swim with the giants and be a small partner of a renowned event, or dive into uncharted waters as the main sponsor of a smaller team? The choice is far from simple, it requires a thoughtful evaluation of the pros and cons associated with each approach as well as your organisation's...
Four things to know about investing in Saudi Arabian sports
Here are the four most important things to know about the rapidly growing influence of Saudi Arabia if you are seeking sponsorship from or within the nation.
