Global Campaigns

Has your sponsorship gone stale?

According to research, sponsorship awareness begins to plateau after the second year of a partnership. How can sponsors continue to drive recognition and recall amongst fans and supporters beyond the initial stages of an association?

Elon Musk and SpaceX agree 10 year naming rights deal to the Moon

In an interstellar first, SpaceX CEO Elon Musk has announced a 10-year naming rights deal with the Moon. The partnership will see Earth’s natural satellite renamed the ‘SpaceX Lunar Station’ until at least 2033. The deal, thought to be the first of its kind, includes custom built LED signage boards placed across the moon displaying the SpaceX logo making it visible from...
Data driven sposnsorship