Global Campaigns

Will DR Congo’s reported €40m deal change football sponsorship?

Will DR Congo’s reported €40m deal change football sponsorship?

Jul 18, 2025 |

The Democratic Republic of the Congo is reportedly close to finalising a €40–46 million sponsorship agreement with FC Barcelona. It’s a move that would place the Central African nation’s “Heart of Africa” tourism branding on the club’s training and warm-up kits for both men’s and women’s teams. What does this kind of deal signal for the world of football sponsorship? ...
Internal audiences: The ROI booster hiding in plain sight

Internal audiences: The ROI booster hiding in plain sight

Jul 11, 2025

In focusing so intently on external audiences in sponsorship campaigns, it becomes easy to overlook your internal stakeholders: the employees, partners, and franchisees. These are not just approval-givers or brand guardians, but active participants in the partnership. Integrating the internal audience in a sponsorship campaign isn’t a fluffy HR exercise, nor merely a...
Data driven sposnsorship