Local Campaigns Archives

Spud Bros x Preston North End: The feel-good football sponsorship of the year?

Jun 26, 2025 | Activation

In the increasingly crowded world of football sponsorship, Preston North End have just served up something quite unexpected. This week, the Championship side unveiled their 2025/26 home shirt and with it, a new front-of-shirt sponsor: Spud Bros, the Preston-based jacket potato brand with .2 million TikTok followers, 770k on Instagram, and more digital buzz than...

San Antonio Spurs and Ledger are redefining crypto sponsorships

Jun 25, 2025 | Activation

In a multi-year partnership announced this week, Ledger, the French digital asset security firm, will become the San Antonio Spurs’ official jersey patch sponsor for the 2025 NBA season. This is about more than exposure; it’s a statement about what the future of crypto sponsorships can look like: grounded in community outreach, financial literacy, and empowerment. While...

Sponsorship exclusivity: Why sharing is not caring

May 28, 2025 | Activation

In sponsorship, one golden promise makes the big money flow: exclusivity. The idea that your brand gets to own a space, be the one and only, and enjoy a clean stage without rivals crowding your spotlight. But today, sponsorship exclusivity is starting to look like a myth. Rights holders are carving up the same categories, reselling them by region, repackaging them for host...