National Campaigns

Arsenal’s sleeve sponsorship asset set to reach £20m as Visit Rwanda deal ends

Arsenal’s sleeve sponsorship asset set to reach £20m as Visit Rwanda deal ends

Nov 20, 2025 |

Arsenal's sleeve sponsorship agreement with the Rwanda Development Board will end at the close of the 2025 to 26 season. The decision follows months of fan-led protest and growing pressure around the partnership, which had become increasingly difficult for the club to defend publicly. With the news now confirmed, attention now shifts to what the sleeve is worth and why...
Where do you get your data? A guide to credible sponsorship measurement

Where do you get your data? A guide to credible sponsorship measurement

Nov 14, 2025 |

When it comes to sponsorship measurement, rights holders and agencies have one thing in common: each of them has a vested interest in presenting your sponsorship in the best possible light. That doesn’t necessarily make the data wrong, but it does mean brands must scrutinise how that data is sourced, interpreted, and presented. In an industry where “success” is easily...
EXCLUSIVE: ClearScore CEO Justin Basini on football, financial well-being and the company’s biggest sponsorship to date

EXCLUSIVE: ClearScore CEO Justin Basini on football, financial well-being and the company’s biggest sponsorship to date

Oct 22, 2025 |

ClearScore has re-entered the world of football sponsorship with a major new partnership spanning both the Emirates FA Cup and Adobe Women’s FA Cup, marking the most significant marketing investment in the company’s history. For a business built on financial empowerment, the move signals more than brand visibility, it’s about using football’s reach to drive real-world...
Data driven sposnsorship