Author: Sean Connell

Sean Connell is the Editor of The Sponsor, a magazine dedicated to the business of sponsorship. With a background in brand and asset valuation at Brand Finance and experience advising both sponsors and rights holders, Sean brings industry-leading insight into what makes partnerships valuable, measurable, and impactful.

Esports Series Part 1: The landscape and opportunities for brands

Esports Series Part 1: The landscape and opportunities for brands

Sep 13, 2023 |

In a world where traditional sports have reigned supreme, a digital contender has rapidly risen through the ranks, capturing the hearts and screens of millions: esports. Its impact is not just limited to players and fans; the business side of esports is buzzing with opportunities and complexities, especially in the realm of sponsorships. In the first of a new three-part...
Sponsorship risks and environmental responsibility: A critical balance for brands

Sponsorship risks and environmental responsibility: A critical balance for brands

Sep 4, 2023 |

In a world increasingly attuned to environmental concerns and societal values, the landscape of corporate sponsorships has evolved dramatically. Brands, particularly those associated with industries that bear environmental concerns, find themselves at a critical crossroads when contemplating sponsorship commitments. The pivotal question they face is whether the advantages of...
Crafting a Winning Partnership: Research-Driven Synergy between Laithwaites Wines and England Cricket

Crafting a Winning Partnership: Research-Driven Synergy between Laithwaites Wines and England Cricket

Aug 16, 2023 |

In the world of sports sponsorships, the key to success lies in a profound understanding of your audience. Laithwaites Wine has perfected this art through its partnership with the England and Wales Cricket Board (ECB). In a recent episode of the Sponsor Podcast, Matt Knight, Marketing Director of Laithwaites Wine, unveiled the insights that underpin this collaboration,...
Navigating fossil fuel sponsorship in the arts: A delicate balance

Navigating fossil fuel sponsorship in the arts: A delicate balance

Aug 14, 2023 |

The ongoing debate surrounding the permissibility of brands associated with the fossil fuel industry sponsoring the arts has gained renewed momentum. Notably, a consortium of 50 authors, including prominent figures like Zadie Smith, Ali Smith and Katherine Rundell, recently penned a letter urging the Edinburgh International Book Festival to sever its ties with Baillie Gifford...
Data driven sposnsorship