Esports Series Part 1: The landscape and opportunities for brands

In a world where traditional sports have reigned supreme, a digital contender has rapidly risen through the ranks, capturing the hearts and screens of millions: esports. Its impact is not just limited to players and fans; the business side of esports is buzzing with opportunities and complexities, especially in the realm of sponsorships.

In the first of a new three-part series, we sat down with esports expert Benedikt Becker of Shikenso to simplify the esports landscape, understand how audiences engage with the sport and identify the very best partnership opportunities for brands.