Author: Sean Connell

Sean Connell is the Editor of The Sponsor, a magazine dedicated to the business of sponsorship. With a background in brand and asset valuation at Brand Finance and experience advising both sponsors and rights holders, Sean brings industry-leading insight into what makes partnerships valuable, measurable, and impactful.

How eBay’s Love Island sponsorship increased engagement by 1400%

How eBay’s Love Island sponsorship increased engagement by 1400%

May 18, 2023 |

After it was announced this week that eBay will replace Just Eat as Love Island’s headline sponsor, what have the online marketplace done to separate themselves from the show’s history of problematic partners?   Why have Love Island partnered with eBay?  The shift to a more sustainable headline partner addresses widespread criticism for Love Island’s...
Data driven sposnsorship