Author: Sean Connell

Sean Connell is Editor of The Sponsor. He regularly publishes articles, interviews senior marketing leaders, hosts private events and leads The Sponsor's valuation research, market analysis and annual industry studies.

Top sponsorship priorities for brands in 2024 unveiled

Top sponsorship priorities for brands in 2024 unveiled

Jan 17, 2024 |

As we embark on a new year, brands within the sponsorship arena are charting a course guided by key priorities that will define their strategies and engagements in 2024. The results of the European Sponsorship Association (ESA) survey unveil the top categories that have captured the attention of brand sponsors, offering valuable insights into the focal points that will...
M&C Saatchi Sport & Entertainment celebrates 20 years with new ‘Passion Pulse’ offering and shift to ‘Fancom’ model

M&C Saatchi Sport & Entertainment celebrates 20 years with new ‘Passion Pulse’ offering and shift to ‘Fancom’ model

Jan 16, 2024 |

Image: M&C Saatchi Sport & Entertainment's new strategic collective, Passion Pulse M&C Saatchi Sport & Entertainment commemorates two decades of creativity by introducing its groundbreaking 'Passion Pulse' offering. As part of this milestone, the agency boldly departs from the traditional fandom model, embracing the forward-thinking 'Fancom' approach to...
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