The 6 components of successful sponsorship planning: A guide for first-time sponsors

Sponsorship can be a game-changer for brands seeking to elevate their presence and connect with their target audience in a meaningful way. However, diving into the world of sponsorship requires careful consideration and strategic planning. To ensure your sponsorship venture is fruitful, finding the right partner is essential. Here are six crucial components of successful...

The Evolution of a Premier League Sponsorship: The Partnership Between PensionBee and Brentford FC

Within the world of sports sponsorships, the behind-the-scenes evolution of partnerships often shrouds itself in secrecy. The path from the first connection to a thriving collaboration is a captivating journey, one that is unique to each organisation. In this article, we delve into the fascinating backstory of how PensionBee's sponsorship of Brentford FC in the Premier League...