seanconnell, Author at The Sponsor

Paris 2024 Olympics: The greatest sponsorship opportunity on the planet?

Jul 24, 2024 | Measurement

Discover why the Paris 2024 Olympics are considered the ultimate sponsorship opportunity, with insights from industry leaders

Jul 24, 2024 | Planning

CFI Financial Group continues to expand sponsorship strategy with high-profile partnership deal with Lewis Hamilton.

Jul 18, 2024 | Planning

What lessons can we learn from BYJU’S global sponsorship journey from World Cup partners to financial collapse?

Jun 18, 2024 | Planning

What are the characteristics of a perfect sponsorship and what factors do brands most commonly prioritise when evaluating new opportunities

Jun 4, 2024 | Measurement

This article contains the fair market valuations of all 20 Premier League clubs. How does your club compare?