As oil and gas companies, airlines, and automotive brands continue to sponsor winter sports events, negative contributions to climate change remain their primary association in the minds of viewers and athletes.
The Saudi Tourism Authority’s (STA) ground-breaking sponsorship is at the intersection of business, sport, and culture, with a two-sided flow of lucrative benefits.
Following their first official outing at the Bahrain GP, digital advertising panels from Seamless Digital will feature on McLaren cars in practice, qualifying, and all 23 of this year’s races.
An annual survey published by the European Sponsorship Association (ESA) has reported sustainability and ESG as the top trend among its members.
