Sustainability voted the top priority amongst sponsors

An annual survey published by the European Sponsorship Association (ESA) has reported sustainability and ESG as the top trend among its members.

The topic has become a priority for almost every brand, regardless of industry, with sponsorship offering a powerful platform for brands to highlight their green credentials. The subject of sustainability, however, is difficult for sponsors to navigate, with audiences responding fiercely to brands that appear to pay lip service to the issue.