Three reasons why now is the perfect time to sponsor women’s sport

It is now an undeniable fact that women’s football, and women’s sports in general, is the fastest-growing segment of the sports market. This is no longer merely an anecdote told by advocates, no longer merely a sentiment held by superfans. With record attendance figures and massive growth in broadcasting rights, the data supports that brands investing in women’s football now will reap the rewards of early adopters.

For brands, the time to invest in women’s sports is now. Here’s why: