‘We’re Just Getting Started’: Danielle Lee on Metro Bank’s impact on Women’s Cricket
Danielle Lee, Brand and Marketing Director at Metro Bank, reflects on the first year as Champion Partner of Women and Girls Cricket.
Building authenticity: The power of longevity in sponsorship strategy
For brands with no prior sponsorship experience, the challenge of establishing authenticity can be daunting. How can a company that has...
Santander’s Strategic Shift: Refreshing Sponsorship in Formula 1
Santander’s sponsorship switch demonstrates how a well-timed change can breathe new life into a sponsorship strategy.
Sony to bring innovative changes to NFL as Official Technology Partner
Sony’s new sponsorship deal with the NFL seamlessly showcases products that enhance the game for fans, players, and coaches
Engaging High-Net-Worth Audiences Through Sponsorship: A Delicate Balance of Values and Virtues
Discover the nuances of engaging HNW and UHNW audiences through sponsorship and hear from three brand leaders getting it right.
Actions speak louder than words: How Barclays, DHL, and Amex embrace sponsorship as a force for good
Discover how brands like use sponsorships to drive positive impact, authenticity, and long-term benefits beyond partnerships.