Novuna and UK Athletics deal underscores the value of title sponsorships
On Monday, UK Athletics (UKA) announced a landmark multi-year sponsorship deal with financial services brand Novuna, in what is being hailed...
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Novuna and UK Athletics deal underscores the value of title sponsorships
On Monday, UK Athletics (UKA) announced a landmark multi-year sponsorship deal with financial services brand Novuna, in what is...
Women’s EURO 2025 sponsorship revenue will surge to €32.5m
The 2025 UEFA European Women’s Championship is on track to generate at least €32.5 million in sponsorship revenue, according to new...
Spud Bros x Preston North End: The feel-good football sponsorship of the year?
In the increasingly crowded world of football sponsorship, Preston North End have just served up something quite unexpected. This week,...
San Antonio Spurs and Ledger are redefining crypto sponsorships
In a multi-year partnership announced this week, Ledger, the French digital asset security firm, will become the San Antonio Spurs’...
The Laver Cup’s sponsorship strategy: Cohesion over collection
When curating a sponsorship portfolio, thinking only in terms of breadth and brand weight can overpower the clarity of the intended...
Spurs vs. INEOS: what happens when a sponsor walks away early
Sponsorship agreements tend to focus on long-term partnerships, so what happens when a sponsor decides to exit early? The INEOS Tottenham...
