FIFA World Cup Sponsorship Report
It was Messi’s tournament but off the field Budweiser and Hyundai activated outstanding World Cup sponsorship campaigns.
November’s Sponsorship News
Budweiser seeks compensation. Jack Morton launches a new sponsorship offering and the Scottish Government is considering a change to sponsorship laws. Here is a round-up of sponsorship news you may have missed from November.
Barclays serves up an ace with Wimbledon sponsorship
Barclays announced as Official Banking Partner to The Championships Wimbledon and makes a huge commitment to the sport.
Rugby League World Cup Sponsorship Report
Campaigns by Rugby League World Cup Sponsor Cazoo, Vodafone, Kappa and Deloitte helped make make the tournament one of the most engaging and socially inclusive sports events of the year.
Why World Cup Sponsors Budweiser, McDonald’s and Coca-Cola stand to lose more than most in Qatar
For World Cup sponsors the tournament is a morality minefield but some are more exposed than others; here’s why.
