November’s Sponsorship News
Budweiser seeks compensation. Jack Morton launches a new sponsorship offering. Rugby League World Cup sponsorship is a triumph and the Scottish Government is considering major reform to sponsorship laws. Here is all the sponsorship news and events you may have missed from the month of November.
Global brand experience agency Jack Morton has announced the launch of Jack 39, a new dedicated sponsorship consulting practice for brands. Jack 39's sponsorship consulting involves identifying properties, evaluating sponsorship assets, negotiation, strategic planning, and partnership management.
Read more on Jack Morton
Campaigns by Rugby League World Cup Sponsor Cazoo, Vodafone, Kappa and Deloitte helped make the tournament one of the most engaging and socially inclusive sports events of the year. Take a look at some of the best activations from the tournament’s sponsors.
Read more on The Sponsor
Budweiser is seeking $47 million in compensation following FIFA’s announcement to ban sales of alcohol inside World Cup stadiums. The announcement came just hours before the tournament kicked off, and the beer brand feels this action is in breach of their sponsorship agreement.
Read more on Fortune Magazine
Sticking with World Cup controversy, energy drink brand Lucozade, sponsors of the English national team, decided to remove all their branding from the World Cup in protest at Qatar’s human rights record. Lucozade will not be seen at matches, training sessions or press conferences.
Read more on the Daily Mail
The Scottish government is reviewing alcohol sponsorships across Scottish sports. The Scottish Health Action on Alcohol Problems (SHAAP) group found that only Belgium has a higher proportion of alcohol advertising than Scotland, with half of the country’s premiership teams having at least one alcohol company as a main sponsor or partner.
Read more on Gov.Scot
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