Crafting a Winning Partnership: Research-Driven Synergy between Laithwaites Wines and England Cricket

In the world of sports sponsorships, the key to success lies in a profound understanding of your audience. Laithwaites Wine has perfected this art through its partnership with the England and Wales Cricket Board (ECB). In a recent episode of the Sponsor Podcast, Matt Knight, Marketing Director of Laithwaites Wine, unveiled the insights that underpin this collaboration, highlighting the pivotal role research plays in its success.

At its core, this partnership thrives on aligning with the preferences of the target audience. By pinpointing what resonates with customers, Laithwaites seamlessly merged its brand with cricket's allure, forging authentic connections. This approach culminated in a partnership that effortlessly blended with the brand's identity and cricket enthusiasts' passions.