Global gambling sponsorship review: Crackdowns in India and Europe, an arms race in North America

Gambling sponsorship in sport is diverging fast. Some markets are tightening, sometimes abruptly. Others are opening up and driving record spend. The result is not one global trend but two competing realities that will reshape rights fees and deals over the next 12 to 24 months.

India just fired the clearest warning shot. After the new Promotion and Regulation of Online Gaming Bill, 2025, real-money gaming and its promotion have been outlawed. Fantasy sports leader Dream11 has ended its jersey deal with the BCCI. The board has begun the search for a replacement with the Asia Cup looming. This is not a tactical pause. It is a structural shift that takes a big-paying category off the front of the India team shirt for now.