DHL’s Global Brand Leader, Arjan Sissing, on Formula 1 Fan Engagement

Across Formula 1, Formula E, W Series, Moto GP and more, the DHL logo provides the backdrop to the biggest motor racing competitions in the world. Such exposure provides colossal brand awareness. The power of this partnership, however, lies in DHL’s ability to reach beyond its logo and engage fans authentically across the topics that resonate with them.

The Sponsor sat down with Arjan Sissing, Head of Global Brand Marketing at Deutsche Post DHL Group, to lift the lid on this unique partnership.