Engaging local communities on a national scale

Hanging proudly on the wall of my local coffee shop is a signed and framed shirt from the mighty East Twickenham Under 10’s football team, adorned with the Deliveroo logo as their sponsor. The fast food delivery brand appears to be a more palatable sponsor of youth football than Hooters attempted partnership with Burton Joyce FC Under 10s. But why are so many big brands turning to local sponsorship in favour of professional competitions?

Community sponsorship offers an excellent opportunity to reach and engage families, whether you are a small business or a multinational organisation.