European Sponsorship Awards 2025: The Winners

The 2025 European Sponsorship Awards celebrated some of the most innovative and impactful sponsorship campaigns of the year, with brands from across Europe recognised for work that spanned sport, culture, social purpose, and technology.

Leading the night was Gjensidige, whose "The Breathing Space" campaign — created in partnership with the Palmesus beach festival — took home a record five awards, including the coveted Sponsorship of the Year. The campaign, aimed at supporting mental health among young people, was lauded for its life-saving impact and creative approach, including generating nearly 700 mental health referrals through on-site activations.